Trademark Registration
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What is a Trademark?
A Trademark generally refers to a “brand” or “logo”.
Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions.
Properly used and promoted, a Trademark may become the most valuable asset of a business. Trademarks such as Coca Cola, HP, Canon, Nike and Adidas serve as an indication of origin of the goods as well as an indication of quality.

Use of TM, SM and ® symbols
‘TM’ stands for Trademark and ‘SM’ stands for Servicemark. The use of TM and SM symbols notifies the public that the company is claiming exclusive ownership of the trademark and can generally be used by one who has filed a trademark application.
The ® symbol, can be used only once the trademark is registered and the registration certificate is issued. Also, you may use the registration symbol only in connection with the goods and/or services in respect of which the trademark is registered.
The registration process is the same for both trademarks and servicemarks.
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Trademark Registration – Complete Guide for Businesses
In today’s competitive market, your brand is your most valuable asset. Your logo, brand name, slogan, or symbol sets you apart from competitors and builds customer trust. Protecting this unique identity legally is essential, and that’s where trademark registration comes into play.
Whether you’re a startup, an established business, or an individual entrepreneur, understanding trademark registration in India ensures your brand is legally protected and prevents misuse by others.
What is Trademark Registration?
A trademark is a symbol, word, phrase, logo, or design that identifies your products or services and distinguishes them from others.
Trademark registration is the legal process of protecting your brand identity under the Trade Marks Act, 1999. Once registered, no one else can use a similar mark for similar products or services without your permission.
Why Trademark Registration is Important
Trademark registration provides numerous advantages for businesses:
1. Legal Protection
Once registered, your trademark is protected by law. You can take legal action against anyone using your brand name or logo without authorization.
2. Exclusive Rights
A registered trademark gives you the exclusive right to use your mark on your products and services. This prevents competitors from copying your identity.
3. Brand Recognition
Trademarks help customers identify and remember your brand, building loyalty and credibility in the market.
4. Financial Benefits
A registered trademark is an intangible asset. You can license it, sell it, or use it as collateral for loans.
5. Nationwide Protection
Registration gives protection across India, ensuring that your brand is safe no matter where your business operates.
6. Prevent Imitation
Trademark registration discourages competitors from using similar names, logos, or slogans.

Types of Trademarks
India allows several types of trademarks, depending on the business requirements:
1. Word Mark
- Protects your brand name or slogan.
- Example: “Meerad” as a brand name can be registered to prevent others from using it in similar industries.
2. Logo or Design
- Protects visual symbols associated with your brand.
- Example: A unique logo for your startup or product.
3. Combined Mark
- Combines a word mark and a logo for broader protection.
4. Service Mark
- Protects services rather than physical products.
- Example: A consultancy service or online platform brand.
Eligibility for Trademark Registration
Almost any individual, company, partnership firm, or startup can apply for trademark registration in India.
- Individuals or startups can protect brand names or logos.
- Companies can register brand names, logos, slogans, or designs for products and services.
- NGOs and charitable organizations can also protect unique program names or logos.
Trademark registration is not restricted to any specific business size or industry.
Trademark Registration Process in India
The process for registering a trademark involves several steps:
Step 1: Trademark Search
Before filing, a comprehensive trademark search ensures no similar mark is already registered.
You can perform a professional search with our trademark search experts to avoid rejection.
Step 2: Filing Application
Submit the application to the Trademark Registry. The application should include:
- Applicant details
- Trademark type (word, logo, etc.)
- List of goods/services under the correct class
- Trademark image (if applicable)
Step 3: Examination by Trademark Office
The registry examines the application to check for conflicts or issues. They may issue:
- Acceptance
- Objection (if there is a similar mark or incomplete documents)
Professional services help you respond to objections effectively, increasing chances of approval.
Step 4: Publication in Trademark Journal
If accepted, your trademark is published in the Trademark Journal. Any third party can file an opposition within 4 months.
Step 5: Registration Certificate
If no opposition is filed (or opposition is resolved), the trademark is registered, and a certificate is issued.
Trademark registration is valid for 10 years and can be renewed indefinitely.
For assistance throughout this process, you can rely on our trademark registration experts.

Common Mistakes to Avoid
- Skipping a Trademark Search – Can lead to rejection or legal disputes.
- Incorrect Class Selection – Your trademark is valid only for the chosen goods/services class.
- Late Renewal – Failing to renew after 10 years can result in loss of rights.
- DIY Filings – Minor mistakes can delay approval or cause rejection.
Professional guidance ensures your trademark is registered correctly and efficiently.
Benefits of Using Trademark Registration Services
Hiring experts provides several advantages:
- Faster Processing: Experts know the forms, fees, and timelines.
- Accurate Documentation: Reduce chances of objections or rejection.
- Post-Registration Support: Renewal, monitoring, and enforcement.
- Legal Protection Advice: Guidance on infringement, licensing, and brand protection.
For complete trademark solutions, you can rely on Meerad’s trademark registration services.
Real-Life Example
Imagine a startup in Patna launching a unique food delivery app. They created a catchy logo and brand name, but didn’t register it. A competitor copied a similar logo and name. Without a registered trademark, the startup had no legal recourse.
In contrast, businesses that register trademarks protect their brand, prevent imitation, and enhance credibility with customers and investors.
Trademark Classes of goods and services
Before filing a trademark application, it is necessary to identify the classes in which you wish to seek protection for your trademark.
An application should be made in the relevant classes of current goods/services as well as in classes where there is intent to use. All goods and services are divided into 45 classes.
The 9th edition of the NICE international classification system is followed in India.
The following list gives general information about the goods and services covered in each class.
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Frequently asked questions
1. What is a trademark?
A trademark is generally referred to as a “brand” or “logo”.
A trademark can be a word, symbol, logo, brand name, wrapper, packaging labels, tagline or a combination of these and are used by manufacturers or merchants or service providers to identify their own goods and/or services. It is used to distinguish the owners’ goods or services from those of its competitors and is something that will be distinctive of just one trader. Properly used and promoted, a Trademark may become the most valuable asset of a business.
Trademarks should not be confused with trade names. While trade names can also serve as trademarks, registration of a company or business name under the Companies Act does not in itself give protection against others who might commence using identical or similar marks.
2. What are the advantages of obtaining trademark registration?
∙Prima-facie evidence of ownership of the trademark.
∙Important asset for your business or company and contributes to the goodwill generated.
∙Gives you stronger enforceable rights to prevent others from using the trademark in connection with the goods or services for which it is registered.
∙Trademarks can be sold, licensed or assigned.
∙ Registration usually covers the whole of India.
3. My Company Name is already registered under the Companies Act. Why should I go for trademark registration of my company name/trade name?
Registrations of Company Names, Business Names or Domain Names do not provide ownership or a monopoly right in a name as do trademark registrations.
4. How do I find out whether a trademark / brand name is already registered in India?
A search of the Indian Trademark Registry database will indicate whether there are any marks identical or deceptively similar to your trademark in India. The trademark search can be conducted in the official Trade Mark Registry website in India in the link copied below:
https://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx
5. What is the difference between trademark registration and copyright registration for logo?
A logo can be protected both under the Trade Marks Act and Copyrights Act.
Trademark Registration enables you to obtain protection for the brand name and also provides certain amount of protection to the manner in which the trademark is represented. However, if you need exclusivity for the representation of your trademark or logo, a copyright registration is strongly recommended. Copyright registration does not however offer any protection for the brand name.
6. What is the validity of a trademark registration?
Once the trademark is registered, it is valid for a period of 10 years from the date of application. The registration can then be renewed indefinitely as long as the renewal fees are paid every 10 years.
7. How long does it take to register a trademark?
Trademark Registration is a lengthy process and it takes around 18-24 months to obtain registration in a straight-forward case, without any objections or oppositions. However, the trademark application number is usually issued within one or 2 days after filing.
8. Can I use the ® symbol?
You may use the ® (Registered symbol) next to your trademark once your trademark is registered and registration certificate is issued. Kindly note that it is an offence, with penalty, to falsely claim that your trademark is registered. Till the registration is obtained, you can represent your trademark along with the letters TM to indicate that you claim rights over your trademark.
9. The status of my trademark application is “Send To Vienna Codification”. What does it mean?
It is one of the initial stages of the trademark registration process where the status in the Trade Mark Registry website shows as “Send To Vienna Codification”. As a part of the trademark registration process, any trademarks comprising figurative elements/logo is assigned a Vienna Code by the Indian Trade Mark Registry. This is one of the first steps taken by the Registry where the trademark comprises a figurative element/logo. The Vienna code is assigned based on the nature of the figurative element/logo. Such figurative elements/logos are codified according to the Vienna Agreement as per the link below:
http://www.wipo.int/classifications/nivilo/vienna/index.htm#
Vienna codification is done so that trademark searches can be conducted for artwork/logo. Once the Vienna codification is done, the status of trademark application is usually changed to Fomalities Chk Pass or Formalities Chk Fail.
10. The status of my trademark application is “Formalities Chk Pass”. What does it mean?
It is one of the initial stages of the trademark registration process where the status in the Trade Mark Registry website shows as Formalities Chk Pass. The Trade Mark Registry usually checks if the basic requirements are met such as: whether the POA has been uploaded (when filed through an agent) and whether appropriate translation/transliteration has been filed when the trademark is not in English/Hindi. When such basic requirements are not met, the status could be reflected as “Formalities Chk Fail”.
11. The status of my trademark application is “Formalities Chk Fail”. What does it mean?
It is one of the initial stages of the trademark registration process where the status in the Trade Mark Registry website is shown as Formalities Chk Fail. This could happen in instances such as non-filing of POA, non-filing of translation/transliteration when the trademark is not in English/Hindi, filing in wrong class, etc. The reason for the Formalities objection should be ascertained and appropriate action should be taken for the application to move forward for registration.
12. The status of my trademark application is “Marked for Exam”. What does it mean?
The status shows as “Marked for Exam” when the trademark application has been assigned to an Examiner. The trademark would be examined as to its registrability under the various Sections of the Trade Marks Act. An examination report is then issued either accepting the trademark for publication or raising objections as to its registrability. At this stage, the applicant needs to wait for the examination report to be issued.
13. The status of my trademark application is “Exam Report Issued” / “Accepted”. What does it mean?
The status “Exam Report Issued” or “Accepted” is used by the Trade Mark Registry to indicate that the trademark application has been ordered for publication in the Trade Marks Journal prior to registration. This status is used by the Registry when no objections are raised by the Examiner as to the registrability of the trademark or when the objections are overcome by way of written submissions or hearing. No action is required by the applicant at this point unless the application does not move forward for journal publication.
14. The status of my trademark application is “Objected”. What does it mean?
The status is shown to be as “Objected” when the Examiner raises some objections regarding the registrability of the trademark. The examination report citing the objections can be viewed in the Trade Mark Registry website. In order to overcome the objections, a written response needs to be filed with the Trade Mark Registry within one month from the date of receipt of examination report, failing which the trademark application may be treated as abandoned by the Registry. If the Examiner is not convinced with the written response, a hearing is posted for allowing arguments to be put forth in person.
15. The status of my trademark application is “Advertised before acc” or “Advertised” or “Accepted & Advertised”. What does it mean?
The status is shown to be as “Advertised before acc” or “Advertised” or “Accepted & Advertised” when the trademark application is advertised/published in the Trade Marks Journal. This is one of the final stages in the trademark registration process. Once the trademark is published in the Trade Marks Journal, 4 months time is given for any third party to oppose the registration of the trademark. If no oppositions are filed during the 4 month opposition period, then the trademark registration certificate is usually issued within 3 months thereafter.
16. The status of my trademark application is “Opposed”. What does it mean?
The status is reflected as “Opposed” when a third party has filed an opposition to the registration of your trademark. The notice of opposition is sent by the Registry to the applicant or its agent. In order to contest the opposition, a counter statement should be filed within 2 months from the date of receipt of notice of opposition, failing which the trademark application will be abandoned and cannot be revived. No extension of time is granted for filing the counter statement.
17. The status of my trademark application is “Send Back to EDP”. What does it mean?
When there are errors regarding data entry of applications which needs to be rectified, the application is sent to EDP Section and the status is shown as “Send Back to EDP”. This could also happen in cases where the documents are not digitized properly. The status would remain as “Send back to EDP” till these issued are rectified by the EDP Section.
18. The status of my trademark application is “Send to PRAS”. What does it mean?
PRAS refers to Pre-Registration Amendment Section. Any amendments which have been filed prior to registration such as amendment of proprietor details, address, specification of goods, etc. are dealt by PRAS Section.

How Meerad Helps in Trademark Registration
Meerad offers end-to-end trademark registration services, including:
- Trademark search and clearance
- Filing applications with the Trademark Registry
- Handling objections and oppositions
- Post-registration monitoring and renewal
- Advice on trademark licensing and enforcement
Our team of legal and corporate experts ensures fast, hassle-free, and reliable trademark protection.
Final Thoughts
A strong brand is one of your most valuable assets. Protecting it legally through trademark registration prevents infringement, builds credibility, and allows you to focus on growing your business.
Professional guidance from Meerad makes the process simple, accurate, and efficient, giving you peace of mind and strong legal protection.
Contact Meerad Today
For expert trademark registration services, reach out to us:
📞 Contact No: +91-85400-99000
📧 Email: info@meerad.in
Secure your brand today with Meerad and make sure your business identity is fully protected in India.
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